Sometimes a photo is made or broken by the choices of the photographer. If you are trying to take a extreme macro with a cell phone, you likely will not get the results you are looking for. If you are using aDSLR with a dedicated Macro Lens or some other rig like a reversed 50mm maybe you can get the results you want... if you know what you are doing.
Other times it is not just the equipment but the how you choose to use it. Give two photographers the same camera and lens combination at the same place and same time, give them 30 minutes and you will likely get very different images.
Sometimes it is the choice you make once you have the image captured and you are working on it in your digital darkroom. (i.e. Photoshop, or whatever software you use.) Case in point, I sometimes "See" or pre-visualize the final shot when I am taking it, other times I "Discover" the final image when I am massaging it on the computer. This image was more of a "Can I use this lens in this way, or is it not capable of doing this job." moment. I was working the spring flowers on Temple Square in Salt Lake City, UT and using one of my fun older lenses. A Pentax SMC 200mm f2.5 lens from the later 70's/early 80's. Manual focus, manual metering etc... at the closest focus distance the lens can achieve. I got an acceptable shot and then mounted my 100mm macro and went for the easier route.
When it came time to work with the image in post, I found it pleasing but not a "wow" image to my personal sensitivities. I found myself pondering what it would look like in monochrome. Now... B&W is tricky, there are multiple ways to convert it, and each has pluses and minuses. This was my final result, to me... it was a wow. The texture and the tonality work for me.